dfiveIT Web Design Services & Solutions

Our website design process

DfiveIT’s website design strategy has been refined and tested over many years, hundreds of websites and almost every industry. Although we are a New York-based web design agency, we also work with clients across the country.

Discovery + User Research

Get to know you and your users

Our first step is to get to know your business. We talk to key stakeholders, and we dive into the data you already have, as well as any performance of existing sites.

This could include speaking with customers, creating or analysing quantitative research such as surveys, or user testing on an existing site.

Strategy

Creating a website that is business-oriented

Website strategy is a plan that aligns the proposed structure, content and features of a website with business goals. This is where we make the most important decisions regarding the direction of the website.

Strategy is when a website strategist works with UX, design and content specialists to do research, identify opportunities and challenges, and make recommendations.  

Plan

We also plan the technical specifications and requirements of the site. [link to IA + page UX] Sitemaps are the first deliverable. They show the structure and hierarchy for the pages on the site. Next, wireframes are low-fidelity black-and-white designs that outline the structure of each page template. These deliverables are supported with as much user research we can do – we are passionate about getting our concepts out there for users to refine and test them.

DfiveIT Design

We begin by doing an exploratory. While some clients follow strict branding guidelines, others seek guidance on how they can reimagine and define their brand. We’re happy to work alongside both. The design phase will deliver full-color mockups for each template. This builds on the wireframes made during planning. Each mockup, starting at the homepage, is presented to you for your feedback. Since a fully responsive design cannot be negotiable, every element and interaction on each.

Copywriting

Using the words to inspire and transform

Everybody writes. However, not all writers are good for the web.

Our copywriters are skilled at writing concisely and effectively to grab ever-shrinking attention spans. They can make pages flow and tell stories. They are able to think like a new site visitor and make pages appealing to both humans and search engine robots. They will also explore product features and service offerings to help you find the right message.

SEO

Increasing relevance, reach and discoverability

SEO is not an addition to a website. It’s possible to lose opportunities or expose existing equity by not building your website first.

SEO is always a consideration when we design websites. Our SEO specialists will be involved throughout the entire project to ensure that we place the right pages at the right places. Sitemaps (wireframes), copy, and design elements all go through careful review to ensure they are relevant and searchable.

Development, QA, and Launch We are a full-service web agency and have website design experts in-house. However, we are equally at home working with third-party dev teams. We are used to submitting spec docs, visual designs and other information in a way that is easy to understand for the developers. This makes it simple to build a site that looks exactly as you envisioned and performs as promised.