Discovery + User Research

Get to know you and your users. Our first step is to get to know your business. We talk to key stakeholders and dive into the data you already have and any performance of existing sites. This could include speaking with customers, creating or analyzing quantitative research, surveys, or user testing on an existing site.

Strategy

Creating a website that is business-oriented Website strategy is a plan that combines the desired structure, content, and functionality of a website with organizational goals. This is where we make the most critical decisions regarding the direction of the website. Strategy is when a website strategist works with UX, design, and content specialists to research, identify opportunities and challenges, and make recommendations.

Plan

We also plan the technical specifications and requirements of the site. [link to IA + page UX] Sitemaps are the first deliverable. They show the structure and hierarchy of the pages on the site. Next, wireframes are low-fidelity black-and-white designs that outline the structure of each page template. These deliverables are supported with as much user research as possible – we are passionate about getting our concepts out there for users to refine and test.

DfiveIT Design

We begin by doing an exploratory. While some clients follow strict branding guidelines, others seek guidance on reimagining and defining their brand. We’re happy to work alongside both. The design phase will deliver full-color mockups for each template. This builds on the wireframes made during planning. Each mockup, starting at the homepage, is presented to you for your feedback. Since a fully responsive design cannot be negotiable, every element and interaction on each.

Copywriting

Using the words to inspire and transform Everybody writes. However, not all writers are suitable for the web. Our copywriters are skilled at writing concisely and effectively to grab ever-shrinking attention spans. They can make pages flow and tell stories. They can think like a new site visitor and create pages appealing to humans and search engine robots. They will also explore product features and service offerings to help you find the right message.

SEO

Increasing relevance, reach, and discoverability SEO (Search Engine Optimization) is not an addition to a website. Losing opportunities or exposing existing equity is possible by not building your website first. SEO (Search Engine Optimization) is always a consideration when we design websites. Our SEO (Search Engine Optimization) specialists will be involved throughout the project to ensure we place the right pages in the right places. Sitemaps (wireframes), copy, and design elements are carefully reviewed to ensure they are relevant and searchable. Development, QA, and Launch: We are a full-service web agency with in-house website design experts. However, we are equally at home working with third-party dev teams. We are used to submitting spec docs, visual designs, and other information in a way that is easy for developers to understand. This makes it simple to build a site that looks exactly as you envisioned and performs as promised.